Nokia has lost its overall market share leadership in the worldwide smartphone segment to Apple in mobile ads share, BNET Technology reports. According to statistics from AdMob, Apple's iPhone received 49 percent of ad traffic in May, compared with 32 percent for Nokia. continued »

AdMob announced last Thursday the launch of its iPhone 3G ad marketplace in which ads specifically tailored to the iPhone's unique format can be bought. These new ads are not just browser-based, however, and will also be functional in native iPhone applications and with one click, you will be taken to the AppStore, iTunes or some other specified location. Both Brand ... continued »

Apple's just release three new iPhone ads to help bolster interest in the phone and encourage consumers this phone really is "twice as fast" as the first-gen version and that you can get it for "half the price." Good marketing, as always. Though I don't know if anything can beat the first commercial for the iPhone 3G called "Hallway." The ... continued »

Well, it looks like ads will soon be integrated into iPhone games. In particular, a company called Greystripe, which targets makers of mobile games, has offered its services directly to iPhone developers. [caption id="attachment_3193" align="aligncenter" width="464" caption="iPhone Game Advertising"][/caption] Plus, Jirbo, an iPhone game developer, is now reaching out to advertisers on their website, asking, "Interested in targeting the world's largest online ... continued »