With the new iPhone firmware 2.2 release we expect a lot of changes to be made, one thing Apple will not be giving us is the ability to send MMS. Mobispine has set out to give the iPhone the “world’s first true Multimedia Messaging for iPhone.”

We already know there are third party “hacks” out there like Swirly MMS that kind of provide a fix for some. All of these methods require the users to jailbreak their handset in order for it to even work. Mobispine believes that the ability to send and receive MMS from any iPhone will give mobile operators the ability to drive sales and improve subscriber retention.

“Mobispine continues its strong track record of innovation and is proud to unveil the first true MMS service for iPhones. We are confident that global operators will find Mobispine’s MMS service for iPhone easy-to-use and profitable,” said Dusyant Patel, CEO, Mobispine. “This new offering will help operators generate revenue and differentiate their offerings in a highly competitive market.”

The big hang-up that Mobispine faces is the need to brand the application to fit each carrier and then convince Apple to allow it in the App Store. There have been plenty of MMS applications that have been turned away in the past. Only time will tell if Mobispine will succeed in bringing much needed MMS to iPhone.

[Via SlashGear]