Kraft Foods has launched a new iPhone and iPod touch application called the iFood Assistant, providing 7,000 recipes –each recipe comes up with video demonstration, editable shopping list and comment-capability feature.

“Our goal is to help make consumers’ lives easier by helping them find the perfect food idea for any occasion, create quick shopping lists and find the nearest grocery store – all just a finger-tap away,” said Ed Kaczmarek, director of innovation for new services at Kraft.

You can download this application for $0.99 from the Apple App Store on the iPhone or iPod Touch.

[via BNET]