Changing the company name from Apple Computer, Inc. to Apple Inc. makes complete sense. The company no longer only makes laptops and computers; but media players and phones. While this isn’t a big deal, it does show that Apple is flexible and willing to make changes as they see fit.

“I skate to where the puck is going to be, not where it has been.” –Wayne Gretzky

Microsoft should take a lesson from this quote by Wayne Gretzky. They’ve skated to where the puck was (the Zune), while Apple skates to where the puck is going to be (the iPhone).