Following their decision not to renew their contract with Apple over disagreements regarding iTunes pricing, NBC removed all of its content - including that of its affiliates - from the online store over the weekend.  Citing Apple's refusal to consider even "modest" demands, and suggesting that the company was slashing prices on video in order to increase iPod sales, NBC's withdrawal means Apple has lost its largest partner for digital video and an estimated 1,500 hours of media.  That includes popular shows such as The Office, Scrubs and 30 Rock.

Instead, content from Bravo, mun2, NBC, NBC News, CNBC, NBC Sports, Sci Fi, Sleuth, Telemundo or USA Network are available on NBC's own ad-supported download service, NBC Direct, which currently lacks a Mac-version of the software (one is expected next year).

[via iLounge]