HSBC considering 200k iPhone 3G order





Banking giant HSBC is considering retiring its current BlackBerry fleet and replacing it with 200,000 iPhone 3G handsets, meaning an Apple cellphone for roughly two-thirds of its global employees.  However those with Apple shares shouldn’t get too excited; according to Brenton Hush, HSBC’s Australia and New Zealand chief information officer, this evaluation of new technology is pretty standard for the company:

“A decision on a piece of hardware like that would potentially be deployed, conservatively, to 200,000 people.  You know, it’s a big decision, especially when you have an existing fleet out there.  But it’s definitely something we are considering from a HSBC Group perspective.  We always explore the potential application of new technologies and this is no different” Brenton Hush, CIO, HSBC Australia and New Zealand

Nonetheless, it is relatively unusual for a company to so publicly confirm that it is looking at a specific product.  RIM, manufacturer of the BlackBerry that is the current handset of choice for HSBC, will no doubt be looking to make their case for its continued custom; in fact, it’s not too much of a stretch that making an announcement like this could be a strong bargaining tool for the bank.

Analysts suggested that the iPhone 3G – or, more importantly, the most recent major firmware upgrade, that adds Enterprise functionality such as Microsoft Exchange support – would be more tempting to corporate clients than the original handset.  HSBC is the first such company to suggest it could shift its mobile focus to Apple.

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2 Responses to “HSBC considering 200k iPhone 3G order”

  1. Roy Long says:

    I think Apple will need to sort out all the niggly little issues with iPhone before full corporate adoption; I love Apple products, but the iPhone 3G is starting to annoy me a little with the unreliability of some applications.

    Also, has anyone else deleted messages through the mail application (linked to MobileMe) and had them reappear a couple of seconds later? It seems the faster I want to do stuff the more issues I get with the applications. I have multi-second freezes from time to time and issues switching between apps.

    I will persevere with my iPhone, but I can’t see a corporate putting up with this inconsistent technology at the moment. Apple will hopefully sort out their issues soon, and, again hopefully, put some quality control in place for third party apps.

    But, to counter that, I have a blackberry too and I get problems from time to time with that.. ..so, I guess, looking at the extra functionality, six months down the line Apple will probably start to make more inroads.

  2. rmp says:

    The person in the original article was misquoted. There are no plans for HSBC to go with the iPhone. Apparently, he wouldn’t have been the decision maker on this anyways and this caused quite a stir within the organization.


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