Testing the water: some consumers not willing to shell out $500 for iPhone

by Vincent Nguyen on February 23, 2007





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An uncommissioned report by online market research firm Compete Inc. shows that $500 for the iPhone may be too high of a price for some consumers. Should the price drop to sub $200-$299 price range, users would switch service provider to AT&T in a heart beat. Didn’t the Motorazr hit the streets with a starting price of $500; and didn’t Motorola sell some 6 million handsets in the first year? And doesn't the Motorola RAZR suck? Yes, yes and yes.

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Apple iPhone at Macworld Expo 2007So how do the numbers break down? Of the 26 percent of respondents who said they’re likely to buy an iPhone, only 1 percent said they’d pay $500 for it. Note, $500 will get you the 4GB version while the 8GB will cost another $100.

Contrary to Verizon’s slogan “it’s the network,” 60 percent of the participants are willing to switch to AT&T just to get the iPhone. So it’s not always the network, but the handset itself.

[poll=23]

[poll=24]

Study: Consumers not willing to pay $500 for iPhone [InfoWorld]

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{ 6 comments… read them below or add one }

1 matthew 02.23.07 at 12:55 pm

Not everyone will pay for a good meal either. McDonalds thrives as a result.

There’s room for everyone. iPhone will do fine.

2 dominic 02.23.07 at 1:01 pm

this might not be the right place to conduct this survey. i sought out this blog because i am going to get the iphone. does that make sense.

3 Vincent Nguyen 02.23.07 at 1:07 pm

My iPhone strive to bring the latest news and rumors about the iPhone, hence making the site a perfect place for the survey. People arriving at my iphone sometimes don’t know very much about the handset and are seeking more info. As a result, it’s worth it to feel out our visitors.

Believe it or not, there are people still in the dark about the iPhone.

4 TQuila 02.23.07 at 3:14 pm

I think this site is populated, in part, by people who will buy the iPhone regardless of price because it is a tax deductible business expense for them. Not all, mind you, but enough to skew things.

Regarding the price, $500.00 is very steep for a non-3G locked phone on a suboptimal carrier. Yet many will pay it.
For me, I am still waiting for the details concerning included software features, various functionality issues and voice/data plan costs.

5 HTC_Athena 02.24.07 at 11:06 am

I am going for the HTC Athena. Apple sux!

6 ercik 02.25.07 at 8:36 am

not for me, 500 is a lot!

I would consider one unless the contract will reduce the phone price to less than 300

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