There are only a handful of folks consisting of Steve Jobs, Stan Sigman, John Blackstone, Brian Lam among others have gotten their mitts on the iPhone. So how is it possible for 90 percent of existing handset owners to rate the iPhone experience superior over other mobile handsets? It simply comes down to perception and the “Wow” factor.
None of the 35 test subjects even touch an iPhone, since the device doesn’t ship until late next month. So the next best thing was to capture their responses based on viewed video presentations of iPhone features developed by Apple, a spokesman said.
The findings resulted from a joint research effort between Strategy Analytics Wireless Device Labs and Intelligent System Strategies program. The objectives consist of exploring the appeal of iPhone features, developed comparisons with current products, investigate the nature of the iPhone experience, and gain insights on design criteria for future devices.
The chart above rates each experience on the iPhone compared to the experience on other mobile devices.
“An overwhelming 90 percent of respondents gave the iPhone higher marks than their own handset and over 40 percent of respondents rated the iPhone much better across key functional categories–including music player, web browsing, voice mail, and phone call management—indicating real innovation in designing a user experience,” said Harvey Cohen, President of Strategy Analytics, who conducted this research.
“While the iPhone “Wow” factor is impressive, our user panel indicated that challenges in pricing and positioning may act as a barrier to mass-market success,” said Kevin Nolan, Director of User Experience Research at Strategy Analytics. “Nonetheless, the iPhone clearly represents a breakthrough in terms of user experience.”
The iPhone is priced at $499 for a 4GB model and $599 for an 8GB model; I can definitely understand the prices are higher than the average handset in this category.
Offtopic: Congratulations with the new site! Look and reads a hell of a lot better!!!
Thanks…this is the bulk of the changes but we’re still adding more and more to the site over the next few weeks. Big thanks to Ewdison Then! Ewdi is a miracle worker. Please provide your feedbacks in the community section of the site.
How the hell should making photos on the iphone be better with its 2mp cam compared to the 3 or 5mp cams now in the market?
It’s not just about taking photos Phoenix, but manipulating and sharing the photos. One cool feature is “pinching” or spreading an image while viewing it to zoom in and out.
If you’re referring to the 3 and 5-megapixel cameras; the N95 is the only one on the market with a 5MP while the N93 and a few other Nokia handset sports the 3MP. Everything else is still 1.3 or 2MP. Can you name another phone available in the US with higher than 2MP camera?
How high does this survey register on the Ridiculometer? How can anybody claim to have any “experience” on the iPhone when the bloody thing isn’t even available? Tell me, please, why anybody who responded to the survey is not a moron.
This study was based on the subject’s perception of what their experience of the iPhone would be over their own handset and others on the market based on the videos they viewed regarding the features of the iPhone.
When I first saw the iPhone demo by Steve Jobs at Macworld, I immediately did the samething; I compared what I was seeing to the existing handsets I’ve reviewed. Hell yes, I rank the iPhone experience much higher and the “Wow” factor was definitely.
I’ll pay attention to the surveys when there are real consumers who pay real money for the iPhone and commit to a two-year contract. Perhaps it is truly a great device (like the iPod). But watching marketing videos is not the same thing as making phone calls and browing the Web from the airport. But how can Web browsing possibly be a superior experience on a system that’s not running EV-DO Rev. A data speeds? Short answer: it can’t be.
Off topic—this IS a nicely designed website. Congratulations.
If you want EV-DO, you need to be on Verizon or Sprint’s network. Next version of the iPhone should sport AT&T’s HSDPA (High-Speed Downlink Packet Access) which is on par with EV-DO; adding such feature shouldn’t be a problem. Whereas, creating a superior screen resolution with advance sensors such as the accelerometer, a proximity sensor and an ambient light sensor will be a challenge for other phone manufacturers. The iPhone’s web browser will be the first of its kind to allow rendering full page. Show me one phone on the market with the feature. I admit that I’ll miss EV-DO on my Treo 755p via Sprint. But the trade off is worth it, and that being said I’ll have access to a wifi network so this shouldn’t be an issue – yet.
I noticed texting on the iPhone is the only category that didn’t “Wow” the test subjects.
Join the discussion in my iphone community on this topic and let me know what your thoughts are…