Apple has released three new iPhone commercials on their site today, titled 'Bet', 'Brilliant' and 'Music Store' and focusing on the semi recent functionality upgrades to the cellphone as well as a possible benefit of having the full internet in a mobile device.  'Bet' addresses the latter, suggesting how the iPhone could help you win money from (but not the respect of) your friends; 'Brilliant' demonstrates the iPhone's new location-centric services, including WiFi triangulation. 

'Music Store' deals with the iPhone's on-device WiFi music store, showing how users can access samples of tracks, search and browse through the catalogue and then purchase and download individual tracks or albums to their handsets. 

[via iPhone Central]