New Apple iPhone ads push pros of mobile connectivity

by Chris Davies on August 16, 2007





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Recently added to Apple's site are two new iPhone adverts, titled All These Years and All the Parts.  The former, shown below, is directly aimed at potential business owners of the handset, asking them how they've gone through their busy, suit-wearing, briefcase-toting lives without carrying instant stock updates and email in their pockets.

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The latter, 'All the Parts', looks more at the internet functionality of the iPhone and how mobileSafari brings the full web experience (with the obvious exception of Flash) to consumers on the move: weather, traffic, "can you afford it" and more.  Both videos are typically Apple-slick and well made, although they don't tell us anything about the handset that we didn't already know.

It'll be interesting to see whether these new ads do anything to increase business market penetration of the iPhone, where it has so-far struggled without official Exchange compatibility and under the shadow of various reported security issues (which, admittedly, plague many mobile devices).

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{ 1 comment… read it below or add one }

1 jimmybino 08.19.07 at 11:54 am

This ad seems very stupid considering that when i purchesed my iphone and brought it home that nite i was dieing to hook it up but it would not connect to my account that i already had with at&t and after 4 hours on the phone with at&t and a iTunes Specialist (both on a 3-way call at the same time) they told me my sim card was bad and to go to at&t the next morning & get a new one..But when i went to at&t they told me the reason that my phone would not connect was because i had a ‘Bussiness Account’ in my Bizz name & not a ‘Personal Cell Account’ so i had to switch my account over to a personal account to hook it up & they told me iPhones currently will not activate under Bizz accounts.So it seems funny to be targeting the wider Bizz community when if u own a biz and want to buy iPhones for your employees or even just use it urself under ur bizz that it cannot be activated in that fashion..i Love apple and have 3 macs 3 ipods and a iphone but come on apple…that was corney..get it together!

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