Jobs’ legacy at stake: Is iPhone the final flourish?




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Poor old Steve Jobs could be excused for feeling more than a little confused right now - on the one hand, he's being praised for the fourth act of the Resurrection Of Apple, while on the other there are suggestions that he's peaked.  In a stonking eight-page article for New York Magazine, John Heilemann paints Jobs as a single-minded, fast-ageing belligerent, frantically steering the good ship Apple toward a product that will, he believes, seal his legacy as helmsman of the iconic company.

Steve Jobs

Heilemann's discretely masked frotting point seems to be "what if the iPhone fails?" and he illustrates his piece with various supportive and yet simultaneously ill-boding soundbites from big players in the cellphone business.   A rival CEO declines to proffer any advice on the basis that "he'd never take it", while Helio's Sky Dayton flips through the iPhone's other well-noted Achilles heals: no GPS, no user-replaceable battery, no expandable memory.

"He has no idea of the difficulties he’s bringing on himself, trying to do so much, so fast"

Apple iPhoneAsk Jobs and he'll tell you that the iPhone software is five years ahead of anything else, that already competitors are scrambling to copy his cellphone; you could say that's true, with the launch of the HTC Touch and the growing size of touchscreens in the smartphone sector.  And yet always there's that undercurrent of "what if", primarily centred on the fact that this is all new ground for Apple and, of course, for Steve.

"Jobs has been wrong before. And if the iPhone proves a disappointment, his reputation will take a precipitous tumble: from unerring visionary to just another overreaching mogul"

The iPhone inaugurates a dangerous new era for Steve Jobs [New York Magazine]

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3 Responses to “Jobs’ legacy at stake: Is iPhone the final flourish?”

  1. RB says:

    Jobs is too old, he’s on his way out, Jobs’ legacy is at stake, blah blah blah!

    How many times have we heard this kind of talk about Apple as a company? (i’m sure there’s a running list online somewhere) Heck, if this is Steve’s last hurrah, don’t you think he’d have begun grooming us-the public with the “heir-apparent” and begin the process of passing the torch? An abrupt exit of Steve Jobs would probably sink the stock heavily. Not to mention, he probably wouldn’t want all the attention on his departure. My guess is that there would take more than the iPhone to divert our attention while he bows out.

  2. sloppy joes says:

    Yeah, that would be in “New York Magazine”, not “The New York Times”…I know you guys are just a new gadget site, but you start to including a small amount of facts in your posts…starting with correct sources for your links…

  3. Chris Davies says:

    Thanks for spotting that :)

    [quote comment="3801"]Yeah, that would be in “New York Magazine”, not “The New York Times”[/quote]


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