After Apple reduced the number of iPhones customers could buy from five down to two back in October, analysts speculated that the company was attempting to hold back stock in order to satisfy the predicted holiday period.  Now, Apple have confirmed that the decision has been reversed and the limit increased back to five in both the US and the UK, reinforcing concerns that sales of the cellphone in the new European markets have been lower than expected.

Apple still refuse to accept cash and gift cards, limiting purchases to credit or debit cards.