Two major improvements in the upcoming iPhone 3.0 OS will include Apple Push System and with embedded Google Map for 3rd Party developers. The upcoming push services are introduced to cut off connections running in the background to preserve battery life while maintaining system performance at high level.

Google Maps is unsurprisingly on today’s agenda. Scott Forstall explains the huge demand from developers asking for a direct Google’s Maps embedding into iPhone app, and Apple is planning to do so. Developers now can build apps which call out to Google Maps directly, and most importantly, it will permit the use of core location for turn by turn directions.