I should imagine that, as a third-party app programmer, the one thing worse than having your genitals hacked off by ninja badgers would be nobody using your software.  And unfortunately marketing and publicity requires very different brain muscles from those necessary for coding, so it's not enough to assume that where one aptitude goes the other follows.  Thankfully, the guys behind Installer.app - probably the simplest way to load third-party software onto an iPhone, at least until AT&T and Apple start supporting it officially - have made an offer that helps everyone: send 'em your software and they'll wrap it up in the Installer.app catalogue.

Obviously this isn't purely an altruistic gesture, since the more choice you have with Installer.app the more likely people are to download and use it, but it's undeniably A Useful Thing.  Up until now getting your software included in their app has involved a good deal of metaphorical red tape and fussing, which obviously takes away from tweaking time.

Is anyone out there coding an iPhone app?  Do you think you'll be taking up the Installer.app offer?  And, conversely, what software would iPhone users like to see?  We'd love to know what you think is missing from Apple's cellphone, so let us know in the comments.

[via TUAW]