In an interesting twist to the current state of things iTunes app wise; are double standards now at play? Mippin have been having trouble with an Application for weeks, while their indiscretions are live through competitor.

Content was an issue for Tweetie, whereas Mippin have a similar issue, thus modifications were made to filter the "objectionable" content. Checks were implemented to rate all 50,000 feeds and stop the ones with the bad language. All well and good you would think, but no; this time Mippin was rejected because of a YouTube Video.

Through the above screenshot, the left image is the YouTube screenshot of the video which has had nearly 1/2 million views. To the right is Mippin. This video has a naughty wash-your-mouth-out-with-soap word. This video is the reason Mippin got a big 'no' however through Apple's own YouTube, the video can be seen. Mippin states in a recent blog that they feel "persecuted by Apple of this situation." Put simply, the reason Mippin were rejected, no filter exists for YouTube and the video (and their application as a whole) is approved and available. Are Apple playing favorites? What is the real reason Apple keep rejecting Mippin (their app is cool)? Is Rachel Ray really that smokin?

[via Mippin]