The days of strolling into an Apple store to snatch up an iPhone without preparation is over; now you need to bring along a credit card, social security number, photo ID, and-for customers new to AT&T- your current wireless account number and password.  Don't say I didn't warn ya'.

You can expect the following when you arrive, "a Concierge in an orange shirt will direct you to the iPhone bay where you can take advantage our free Personal Setup. A Specialist will help you choose an iPhone 3G, review coverage maps, select a rate plan and-best of all-have your new iPhone 3G ready to make calls, browse the web, and receive e-mail right on the spot."  If you're a business customer with corporate accounts, you'll need to contact AT&T directly.  Apple also stated that if you want the iPhone 3G to access a business e-mail account to check with your IT manager before buying the phone.

[Apple]