iPhones getting cheaper or free is no longer rumours, according to Telefónica O2 UK. The operator just confirmed it with their new pricing schemes. continued »

Apple launched its first-gen iPhone in November 2007, and its 3G version in July 2008 in the UK. As of today, O2 has revealed that sales of the iPhone in the country have just hit the one million mark. continued »

It's that time of the week once again, dear readers, where we take a look back at what has transpired over the course of these past seven days. Lots of Apple industry news to report. First, a pay-as-you-go plan for the iPhone 3G is set to launch on the carrier O2. The eastern European sales figures for the device have ... continued »

It's been known around the net that a pay-as-you-go plan for the iPhone 3G would be coming from O2. But what we didn't know, was when. Now, we've gotten a look at what the carrier will be providing and when we can expect it. Listen up UK iPhone users. This one's for you! The Pay & Go plan will be available ... continued »

The original iPhone was easily the biggest mobile phone launch ever. The only forseeable way to to surpass it will be with the launch of the 3G. Knowing this, if your company decides to promise an early online sale of the new phone, you'd better make damn sure that your servers are up to handling it. I'm looking at you ... continued »

If you live in the UK and are intending upon getting in on the iPhone 3G action come launch day, you might keep an ear out for news about early registration. According to rumors, the company may be allowing customers to sign up for contracts before the launch date, thus alleviating some congestion on July 11th. If the rumor is to ... continued »

AT&T has still remained mum on the subject of unsubsidized pricing for the iPhone 3G. This is something people are interested in, since many people may not end up qualifying for the unsubsidized price, due to already being mid-contract. (Granted, we still don't know exactly how AT&T plans on handling this situation). However, some recent news from O2 might give ... continued »

Back when the iPhone first launched in the UK, many users were disappointed by the comparatively high price Apple and carrier O2 were charging.  One of the key messages from the iPhone 3G announcement, then, was the confirmation that the same $199 (or equivalent) entry point would be matched in all markets.  O2 have just unveiled their monthly contract details, ... continued »

O2 has dropped a small bit if information which hints at the launch date for the 3G iPhone. It is not very exact, just like all the other rumors regarding dates, it does say that they expect it "in the coming weeks". Well, that is about as vague as it can get. O2 has states that they will be making ... continued »

Less than two weeks since they cut £100 from the price tag of an 8GB iPhone, UK stocks of the model at retailer The Carphone Warehouse have been completely sold.  The news was first broken by the store, carrier O2's official retail partner for the handset, and later confirmed by O2 themselves who have only minimal in-store stock and none ... continued »

UK paper The Times is reporting "industry sources" who claim the 3G will be "radically different" in appearance to the current model.  Among the suggestions are a flip version with a larger display, and a model with a sliding QWERTY keyboard.  They also quote an unnamed Asia-based analyst who reiterates the idea that Apple will release multiple versions of the iPhone, ... continued »

Apple UK is set to cut £100 ($196) off the sticker price of an 8GB iPhone tomorrow, reducing the cost of the handset from £269 to £169 ($527 to $331).  Confirmed by Apple's retail partner in the UK, Carphone Warehouse, the reduction will only fuel the rumors that stock is being cleared to make way for the expected 3G iPhone.  ... continued »