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	<title>iPhone Buzz &#187; Morgan Stanley Technology Conference</title>
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		<title>Apple CFO Oppenheimer: iPhone price point and Apple TV</title>
		<link>http://www.iphonebuzz.com/apple-cfo-oppenheimer-iphone-price-point-and-apple-tv-06545.php</link>
		<comments>http://www.iphonebuzz.com/apple-cfo-oppenheimer-iphone-price-point-and-apple-tv-06545.php#comments</comments>
		<pubDate>Wed, 07 Mar 2007 05:40:43 +0000</pubDate>
		<dc:creator>Peter Zitelli</dc:creator>
				<category><![CDATA[Morgan Stanley Technology Conference]]></category>

		<guid isPermaLink="false">http://www.myiphone.com/apple-cfo-oppenheimer-iphone-price-point-and-apple-tv-06545.php</guid>
		<description><![CDATA[News Flash 6/3/2007: New iPhone Ads Now Available on Apple.com! Apple iPhone release date is June 29th, and new video of iPhone ad! Apple&#8217;s CFO Peter Oppenheimer spoke in length about the forthcoming iPhone and Apple TV at the Morgan Stanly Technology Conference in San Francisco today. As usual, and not to be expected, Oppenheimer [...]]]></description>
			<content:encoded><![CDATA[<p>News Flash 6/3/2007:</p>
<ul>
<li><a href="http://www.myitablet.com/new-iphone-ads-now-available-on-applecom-03739.php" rel="bookmark" title="New iPhone Ads Now Available on Apple.com!">New iPhone Ads Now Available on Apple.com!</a></li>
<li><a href="http://www.myitablet.com/apple-iphone-release-date-is-june-29th-and-new-video-of-iphone-ad-03737.php" rel="bookmark" title="Apple iPhone release date is June 29th, and new video of iPhone ad!">Apple iPhone release date is June 29th, and new video of iPhone ad!</a></li>
</ul>
<p>Apple&#8217;s CFO Peter Oppenheimer spoke in length about the forthcoming iPhone and Apple TV at the Morgan Stanly Technology Conference in San Francisco today.  As usual, and not to be expected, Oppenheimer declined to provide specific unit sales forecasts for the new products but expects the numbers to be strong.</p>
<p><img src="http://www.iphonebuzz.com/wp-content/uploads/2007/03/ref_peter_o.jpg" alt="ref_peter_o.jpg" align="right" />The audio webcast of Apple&#8217;s presentation at the Morgan Stanley Technology Conference featuring Peter Oppenheimer can be heard on <a href="http://www.apple.com/quicktime/qtv/morganstanley07/" target="_blank">Apple&#8217;s website</a>, a transcript is also available from <a href="http://www.appleinsider.com/article.php?id=2551" target="_blank">AppleInsider</a>, and a summary is also available on <a href="http://www.macworld.com/news/2007/03/06/cfoevent/index.php?lsrc=mwrss" target="_blank">Macworld</a>.</p>
<p>While Oppenheimer didn&#8217;t say anything we haven&#8217;t heard before, this particular question is more relevant to My iPhone readers:</p>
<blockquote><p>Q: So lets shift focus to the iPhone. Morgan Stanley published or survey results last week, and that pointed to very high level of demand. But from Apple&#8217;s perspective, what are the barriers to adoption for the iPhone?</p></blockquote>
<p><span id="more-545"></span></p>
<blockquote><p>A: We believe the iPhone is a breakthrough product with outstanding features that years ahead of anything in the market today. We don&#8217;t think there is another product like the iPhone and we think the iPhone will redefine the cell phone market. The iPhone combines three products into one a beautiful, light, handheld device. We think it&#8217;s a revolutionary phone with visual voicemail. It&#8217;s the best iPod that we&#8217;ve ever done.  And we think its breakthrough internet device with desktop class email, searching and web browsing. As an innovator, we don&#8217;t look at traditional market methodologies to think about how to develop products. Before we introduced the first iPod in 2001, we didn&#8217;t really ask ourselves what was the potential for the MP3 player market by looking at products that were over $399. We believe that people really love music and would appreciate a product like the iPod to listen to music while on the go. Though we&#8217;re new to the mobile phone market, we believe the addressable market will grow quickly for a product that delivers so much value and uncompromising functionality to customers.</p></blockquote>
<p>The other interesting question had to do with future advertising plans for the iPhone beyond the recent Oscar ad, Oppenheimer states that Steve and the team have some great plans but I can&#8217;t share those with you in advance.</p>
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