iPhone Buzz » iphone ads

iPhone overtaking Nokia in mobile ads

Budi Putra — Thu, 02 Jul 2009 17:10:27 +0000

Nokia has lost its overall market share leadership in the worldwide smartphone segment to Apple in mobile ads share, BNET Technology reports. According to statistics from AdMob, Apple’s iPhone received 49 percent of ad traffic in May, compared with 32 percent for Nokia.

Why is mobile ad share important? Because in the smartphone segment, the tail wags the dog — apps drive customer loyalty more than hardware features… Yes, Apple offers many more apps, and yes, it’s more geared to consumers than Nokia.

Nokia already realized about the power of mobile applications and contents. As we know, Ovi Store is Nokia’s answer to the iPhone’s App Store.

AdMob Loads Up iPhone 3G With Ads

Brenda Stokes — Mon, 28 Jul 2008 17:38:46 +0000

AdMob announced last Thursday the launch of its iPhone 3G ad marketplace in which ads specifically tailored to the iPhone’s unique format can be bought.

These new ads are not just browser-based, however, and will also be functional in native iPhone applications and with one click, you will be taken to the AppStore, iTunes or some other specified location. Both Brand and Performance formats will be available.

Major launch partners include:

Jaguar
Ford
Electronic Arts
Universal Pictures
Land Rover

It will be interesting to see how intrusive these ads are or if they are pretty seamless. But if you ask me, don’t we get enough advertising in our lives as it is? Might this be going a bit overboard?

[via FierceMobileContent]

New iPhone Ads Are Everywhere

Brenda Stokes — Thu, 24 Jul 2008 18:31:23 +0000

Apple’s just release three new iPhone ads to help bolster interest in the phone and encourage consumers this phone really is “twice as fast” as the first-gen version and that you can get it for “half the price.”

Good marketing, as always. Though I don’t know if anything can beat the first commercial for the iPhone 3G called “Hallway.” The drama, the suspense! I mean, it’s Ironman telling us what device could possibly be “the first phone to beat the iPhone.”

To watch the latest ads, you can view them on the Apple website and are called Everyone, Unslow and Work Friendly.

Enjoy! I swear, half the fun of Apple is their marketing campaigns. That’s not to say I don’t love their products, but the advertising is nothing short of brilliant.

[via TUAW]

Ads Coming to an iPhone Game Near You

Brenda Stokes — Tue, 22 Jul 2008 18:28:15 +0000

Well, it looks like ads will soon be integrated into iPhone games. In particular, a company called Greystripe, which targets makers of mobile games, has offered its services directly to iPhone developers.

iPhone Game Advertising

Plus, Jirbo, an iPhone game developer, is now reaching out to advertisers on their website, asking, “Interested in targeting the world’s largest online iPhone and iPod Touch gaming community?” then prompts advertisers to e-mail them should they be interested in having their ads run “on the millions of handsets that view Jirbo content each month.”

No ads are appearing yet, but considering how quickly developers can and are updating their games, we will probably see an ad or two very soon, no doubt from a Jirbo game. Greystripe offers ads that roll before, after or during games, so let’s just hope nothing too intrusive or out of place–like an ad for an energy drink during a fantasy game–hits iPhone screens.

[via MacRumors]