Word is there will be several other touch screens throughout the vehicle, the iPhone (or two) is just going to be one of the many. This new LRX is a 3-door coupe SUV (weird sounding, but it looks so good).

Concept cars are so bittersweet because they are a genius convergence of all the latest technology in the auto industry, but they rarely, if ever, make it to production even half as nice as they were when they were a concept car. Oh yeah, by the way, I guess our own Vincent Nguyen will be at the Detroit Auto Show next year where they are unveiling this work of art.

iPhone at the heart of the Land Rover LRX Concept [via slashphone]

BMW was also the first to integrate the iPhone into its vehicles in the US. The launch will come at the Frankfurt Auto Show on September 13th.

So if you have an iPhone and are very proud of it, you could go buy a BMW they make some pretty nice vehicles. Or if you are in the market for a vehicle that implements the iPhone there is also the story we ran a while back about Audi integrating the phone into their high tech in-car media solution.

BMW and MINI Vehicles Equipped for Apple iPhone [via TheNewsMarket]