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	<title>iPhone Buzz &#187; Audi</title>
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	<link>http://www.iphonebuzz.com</link>
	<description>tracking the iPhone revolution</description>
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		<title>VW and Apple reportedly collaborating on iCar</title>
		<link>http://www.iphonebuzz.com/vw-and-apple-reportedly-collaborating-on-icar-291446.php</link>
		<comments>http://www.iphonebuzz.com/vw-and-apple-reportedly-collaborating-on-icar-291446.php#comments</comments>
		<pubDate>Wed, 29 Aug 2007 20:07:22 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[rumor]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.myitablet.com/vw-and-apple-reportedly-collaborating-on-icar-291446.php</guid>
		<description><![CDATA[It seems like it&#8217;s been a few days since some wild and random speculation, so how about this for size: Apple and VW, partnering on the iCar.  Got your attention?  Well, that&#8217;s what German newspaper Financial Times Deutschland is reporting, with the car maker confirming that Steve Jobs met with Volkswagen CEO Martin Winterkorn several [...]]]></description>
			<content:encoded><![CDATA[<p><img align="right" width="250" src="http://www.iphonebuzz.com/gallery/files/5/2/2/VW_camper.jpg" alt="Are VW &amp; Apple working on the iCar?" height="239" style="width: 250px; height: 239px" title="Are VW &amp; Apple working on the iCar?" />It seems like it&#8217;s been a few days since some wild and random speculation, so how about this for size: Apple and VW, partnering on the iCar.  Got your attention?  Well, that&#8217;s what German newspaper <em><a target="_blank" href="http://ftd.de/unternehmen/industrie/:Apple%20Volkswagen/245875.html">Financial Times Deutschland</a> </em>is reporting, with the car maker confirming that Steve Jobs met with Volkswagen CEO Martin Winterkorn several days to discuss potential collaboration that was at an &#8220;early stage&#8221;.</p>
<p><span id="more-1446"></span></p>
<p>The paper then goes on to highlight the fact that VW has plans for a new under-$10k subcompact, almost begging us to believe that it&#8217;s going to be a full-on mixture of VW and Apple DNA.  Far more likely, however, is that the same sort of iPhone and iPod integration that <a target="_blank" href="http://www.myitablet.com/audi-apple-boast-in-car-integration-141380.php">stablemate Audi has introduced</a> will be filtered down into Volkswagen&#8217;s more mainstream range.</p>
<p>[via <a target="_blank" href="http://arstechnica.com/journals/apple.ars/2007/08/29/apple-rumored-to-be-in-talks-with-volkswagen-over-icar">ars technica</a>]</p>
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		<title>Audi &amp; Apple boast in-car integration</title>
		<link>http://www.iphonebuzz.com/audi-apple-boast-in-car-integration-141380.php</link>
		<comments>http://www.iphonebuzz.com/audi-apple-boast-in-car-integration-141380.php#comments</comments>
		<pubDate>Tue, 14 Aug 2007 21:03:31 +0000</pubDate>
		<dc:creator>Chris Davies</dc:creator>
				<category><![CDATA[iPhone archive]]></category>
		<category><![CDATA[Audi]]></category>
		<category><![CDATA[Bluetooth Accessories]]></category>
		<category><![CDATA[iPhone Accessories]]></category>

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		<description><![CDATA[What a happy coincidence: here was me just about to drive a brand new Audi A8 off the lot, when the German firm join hands with Apple and issue a gushing press release about their latest in-car couplings.  No, this isn&#8217;t some sort of unpleasant cellular dogging experience, it&#8217;s Audi bigging-up their optional Bluetooth interface [...]]]></description>
			<content:encoded><![CDATA[<p>What a happy coincidence: here was me just about to drive a brand new <a target="_blank" href="http://www.audi.com/">Audi</a> A8 off the lot, when the German firm join hands with Apple and issue a gushing press release about their latest in-car couplings.  No, this isn&#8217;t some sort of unpleasant cellular dogging experience, it&#8217;s Audi bigging-up their optional Bluetooth interface which &#8211; surprise surprise &#8211; is compatible with the iPhone.  There&#8217;s also a cable on offer which, if you don&#8217;t mind that bit of extra tethering, could start pumping your tunes through the car&#8217;s speakers.</p>
<p> <img align="middle" width="450" src="http://www.iphonebuzz.com/gallery/files/5/2/2/Audi_iPhone_integration.jpg" alt="Audi &amp; iPhone boast in-car integration" height="266" style="width: 450px; height: 266px" title="Audi &amp; iPhone boast in-car integration" /></p>
<p><span id="more-1380"></span></p>
<p>First off, the Bluetooth option: Audi want their Teutonic customers to know that not only can they control such mundane functionality as accept/reject-call/hands-free but also indicate signal strength and provider name on the car&#8217;s display, as well as phonebook transfer including numbers differentiated by category (e.g. work/home/mobile) and call lists.</p>
<p><img align="middle" width="300" src="http://www.iphonebuzz.com/gallery/files/5/2/2/Audi_iPhone_integration_2.jpg" alt="Audi &amp; iPhone in-car integration" height="400" style="width: 300px; height: 400px" title="Audi &amp; iPhone in-car integration" /></p>
<p>If music is your cup of proverbial, then you&#8217;ll be wanting the Audi Music Interface.  It&#8217;s basically a cable and software update that, in certain models (A5, A6, A8 and Q7), routes the iPhone&#8217;s music through the car stereo.  Navigation via the normal Audi controls means you don&#8217;t have to fuss with the iPhone&#8217;s touchscreen, and you can browse by artist, track title, playlist or genre.</p>
<p>Frankly, it&#8217;s good but it&#8217;s not the best.  Apple could&#8217;ve made the whole thing a lot simpler with the addition of &#8211; you guessed it &#8211; A2DP Bluetooth, meaning wireless music streaming and a far more elegant solution.  It&#8217;d also make the Audi&#8217;s stereo compatible with <em>any</em> A2DP device, and future-proof it a little should Apple change the dock socket or bring out something else fun but incompatible.  After all, you likely change your cellphone and PMP far more often than you do your car!</p>
<p>[via <a target="_blank" href="http://www.autoblog.com/2007/08/14/meant-to-be-audi-integrates-the-iphone/">Autoblog</a>]</p>
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