Nokia has lost its overall market share leadership in the worldwide smartphone segment to Apple in mobile ads share, BNET Technology reports. According to statistics from AdMob, Apple's iPhone received 49 percent of ad traffic in May, compared with 32 percent for Nokia. continued »

Mobile ad network AdMob will launch new ad formats for the iPhone, optimizing social networking, search and rich media display advertising on the Apple's device. Hitting the market July 1, the new capability will be available for both the iPhone's Safari browser and within iPhone applications. continued »

It's a good news for developers (as well as advertisers). Developers could optimize a new app to enjoy traffic exchange in the Admob network, which so far claims covering more than 1,000 iPhone apps. The mobile ad network company will be launching an iPhone App Exchange later this month. continued »

AdMob announced last Thursday the launch of its iPhone 3G ad marketplace in which ads specifically tailored to the iPhone's unique format can be bought. These new ads are not just browser-based, however, and will also be functional in native iPhone applications and with one click, you will be taken to the AppStore, iTunes or some other specified location. Both Brand ... continued »