Best Buy next in line to sell iPhone

by Chris Davies on August 3, 2007





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Amid talk of some AT&T stores being less than keen to sell you an iPhone comes word that Best Buy may be the next bricks & mortar location to get your fix of the Apple phone.  Insider sources have revealed that by October (and more likely September) all Best Buy stores should be selling the iPhone with demo models on hand.

 Best Buy Apple

Macs are currently available in a select few Best Buy stores as part of a trial programme with Apple, and based on the success of this the duo intend to hit 200 stores retailing Apple products by the end of September and 300 by the end of the year.  Sources close to the retailer, however, have suggested that an acceleration of the project may see it hit that 300 target before October.

"Apple is a very strong focus for us [right now], the displays are incredible and very popular -- they are very eye-catching to our customers" Source close to Best Buy

At that point, around 40-percent of Best Buy's stores will offer almost 80-percent of Apple's product line, aided by specialist "boutique" areas in each store that demo the gadgetry complete with "mini-theatre displays with surround-sound."

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{ 1 comment… read it below or add one }

1 wintermute1 08.03.07 at 4:52 pm

Given the moronic nature of many BestBuy staff, I am fearful that the iPhone purchasing experience will be impaired.

Sort of like the “commission disincentive” fiasco at AT&T.

Here’s hoping Apple is able to train the previously untrainable….

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