AT&T said it would limit iPhone sales to one per person during the launch on Friday. Apple stores is expected to do the same according to some reports on the internet, however Apple stores will allow two iPhones per person.

AT&T site shows this message "With iPhone arriving June 29th at 6 p.m. in AT&T retail stores, the wait is almost over. Use our online store locator to find the closest AT&T store that sells Apple iPhone (limit one per person). We'll show you maps, directions, and everything you need to get your hands on an iPhone as quickly as possible."

[via arstechnica]