Apple expects majority of iPhone sales to occur at company stores

Prudential Equity Group reports that Apple expects bulk of iPhone sales to occur at its own retail chain and for consumers to not expect new product categories for some time.  Hell if that’s the case, why didn’t Apple just release the iPhone unlocked?  That would have made life easier for everyone all around.

"Apple said that the iPhone will be sold exclusively through its own stores, its website, and Cingular stores," Tortora wrote in a research note following the get-together. "Management expects the majority of the iPhone sales to occur in Apple stores, given that consumers will likely look to Apple to demonstrate the device’s features."

[My iPhone’s take]  Its possible Apple is having partnership remorse.

Apple says bulk of iPhones sales to occur at company stores [Apple Insider]